The Meaning Behind the Umbrella Logo

The Meaning Behind the Umbrella Logo


The umbrella logo is one of the most recognizable logos in the world. It is the logo of a multinational company that produces a wide range of products, from electronics to home appliances. But what does this logo mean? What is the story behind it?

The umbrella logo was first introduced in 1952 by the company’s founder, Konosuke Matsushita. Matsushita was inspired by a quote from an ancient Japanese philosopher, who said, “When a man opens an umbrella and walks with it on a rainy day, he is lifted above the common by his own effort and feels no longer commonplace. This is the way to live in the world without being worldly.”

Matsushita believed that this quote perfectly captured the essence of his company’s mission, which was to create products that would improve people’s lives and help them to rise above the ordinary. He felt that the umbrella symbolized protection, safety, and comfort, and that it represented the company’s commitment to providing high-quality products that would make people’s lives better.

Over the years, the umbrella logo has become synonymous with the company’s brand identity. It has been used on everything from TVs and refrigerators to batteries and light bulbs. The logo has also undergone several revisions, with the latest version featuring a more modern, streamlined design.

Today, the umbrella logo is recognized around the world as a symbol of quality, reliability, and innovation. It is a testament to the company’s commitment to excellence and its dedication to making a positive impact on people’s lives.

In conclusion, the umbrella logo is more than just a symbol of a company. It is a representation of a philosophy, a way of life, and a commitment to making the world a better place. It is a reminder that even on the rainiest of days, there is always a way to rise above the ordinary and achieve greatness.


Introduction: This article will explore the meaning behind the umbrella logo and its significance for the brand.

Q: What is the origin of the umbrella logo?

A: The umbrella logo was first introduced by the British luxury brand Burberry in the 1920s. The logo features a knight on horseback carrying a shield with a checkered pattern and an umbrella. The checkered pattern is now known as the iconic Burberry plaid.

Q: What is the significance of the umbrella in the logo?

A: The umbrella has several meanings in the logo. Firstly, it represents the British weather and the need for a reliable and stylish accessory to protect oneself from the rain. Secondly, it symbolizes the brand’s commitment to quality and craftsmanship, as Burberry umbrellas are known for their durability and elegance. Lastly, the umbrella is a nod to the brand’s heritage, as the founder of Burberry, Thomas Burberry, invented a waterproof fabric called gabardine that was used to make umbrellas.

Q: Has the Burberry umbrella logo changed over time?

A: Yes, the Burberry umbrella logo has undergone several modifications over the years. In the 1960s, the knight and horse were removed from the logo, leaving only the checkered shield and umbrella. In the 1990s, the logo was simplified further to just the checkered pattern. However, in recent years, Burberry has brought back the knight and horse in its advertising campaigns and runway shows, as a way to reconnect with its heritage.

Q: Is the umbrella logo used on all Burberry products?

A: No, the umbrella logo is primarily used on Burberry’s outerwear and accessories, such as umbrellas, scarves, and bags. However, the checkered pattern is often incorporated into other products, such as clothing and shoes, as a subtle nod to the brand’s heritage.

Conclusion: The umbrella logo is a crucial part of Burberry’s brand identity, representing its commitment to quality, heritage, and British style. While the logo has undergone several changes over the years, it remains a recognizable symbol of the brand and its values.

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